types and explanations of conformity

• conformity


  type of social influence involving change in an individual's belief or behaviour in order to fit in with a group - pressure can be real or imagined
• types of conformity 


  compliance, identification, internalisation
• compliance

  • weakest type of conformity
  • behaviour stop when group not monitoring us
  • public but not private acceptance
  • superficial and temporary
  • obtain or avoid approval
• identification

  • moderate type of conformity
  • change public behaviour but might not agree with everything group stands for privately
  • take on views of group we admire and wish to be part of
• internalisation

  • strongest type of conformity
  • far reaching and permanent change
  • public and private acceptance
• explanations of conformity

  normative social influence

  informational social influence
• normative social influence

  • desire to be liked
  • emotional process
  • innate need to fit in
  • results in compliance
  • fear of rejection
  • public not private change
• informational social influence

  • desire to be right
  • cognitive process
  • occurs in ambiguous situations or when you believe that others are experts
  • results in internalisation
  • public and private change