PESTLE

• POLITICAL

  • Fiscal policy e.g gov spending and taxes
  • gov+ intervention e.g regulation in certain industries
• ECONOMIC

  • Economic Cycle
  • intrest rates
  • u/e
• SOCIAL

  • Demographic changes, lifestyle Changes
  • new expectations
• TECHNOLOGICAL

  • E-commerce
  • ability to reduce costs e.g automation
• LEGISLATIONS

  • Minimum wage
  • health and safety
  • laws
• environmental + ethical

  • green tech … carbon emissions
  • fair trade