Apple

• Key facts about workers + environment

  • Employees are required to work manually for up to 12 hours per day in poor physical and mental conditions, often sleeping between shifts on site.
  • There are 18 attempted and 14 fatal suicides to have occurred since 2010 by workers.
  • Workers are paid on average $1.70 per hour, are required to pay $17 a month to live in cramped, poor quality and unsafe communal housing
• Positive for workers 


  Reinforces a positive multiplier effect through jobs creation and upskilling people
• Positives of TNC


  Lower operating costs > higher margins > greater profits

  Outsourcing is also helpful for a company to be flexible and rapidly expand into new markets
• Positives for Host country


  Benefits their economy directly and indirectly
• Positives for the consumers

  Lower prices and usually more availability
• Positives for the World

  Reinforces global trading patterns and grows international relations between countries.

  Help countries to develop and benefits consumers also
• Negatives for the workers

  Can lead to worker exploitation through a 'race to the bottom' where companies compete for the lowest costs - can often lead to poor conditions, pay, and hours
• Negatives for the TNCs

  Seen as being an 'unethical' business practise

  There is a danger of classified company information being stolen through 'industrial espionage'
• Negatives for the host country

  Can lead to a 'middle income trap' where the country's economy is only help up by outsourcing. When there are cheaper places, the outsourcing will move on.
• Negatives for the consumer

  Can lead to lower standards of quality for a product
• Negatives for the world

  Seen by many counter globalists as not helping on a national scale - i.e. 'stealing our jobs.'
• Apple has successfully used global marketing by:

  • Introducing new products frequently
  • Advancing technology and innovating ahead of its competitors
  • Using targeted advertising in different countries
  • Diversifying their product line
  • Tailoring their apps to different audiences