Behavior and Behavior change

• PIC-NIC analysis


  Looking at the consequences of different kinds of behaviour through as established framework
• PIC-NIC: type of CONSEQUENCE

  Positive- Negative to performer
• PIC-NIC: Timing of consequence 


  Immediate- while the behaviour is happening or right after;

  Future - a few hours, days or later
• PIC-NIC: probability of cons occurring


  Certain- the consequence will happen close to or 100percent

  Uncertain- only happens some of the time
• The relative power of consequences 


  visual

  
• Motivation


  The internal or external factors that drive individuals to initiate, sustain and direct their behaviour towards specific goals or outcomes
• Types of motivation


  Reflective and automatic
• Reflective motivation


  Reflective processes involving plans (self-conscious intentions) and evaluations (beliefs about good/bad)

  ex: intending to stop smoking
• Automatic motivation


  Automatic processes involving emotional reactions, desires (wants and needs), impulses inhibitions;

  drive STATES and reflex RESPONCES;

  feeling good about the future piece of chocolate
• Reflexive channel 


  automatic, instinctive responses to stimuli that do not require conscious thought or deliberation;

  REFLECTIVE motivation needs to be transformed into smth AUTOMATIC before resulting in behavior
• COM-B model


  Capability- Opportunity-Motivation

  -> engage in Behavior
• Capability


  PHYSICAL and/or PSYCHOLOGICAL ability to ENACT the behaviour
• Opportunity 


  PHYSICAL and SOCIAL environment enable the behavior
• COM-B model is used to

  Alalyze and CHANGE the structure od WANTED and UNwanted behaviour
• Change behavior through


  Intervention functions
• Intervention functions


  Strategies and methods used to influence and modify people’s actions and habits
• The power of habits

  belief that habits are activated by the ENVIRONMENT we choose; including small rewards
• Behavior change wheel


  Used to change the behavior (sources of behaviour- interventions functions- policy categories)
• Intention-behavior GAP


  The discrepancy or disconnect between a person's intentions to perform a particular behavior and their actual behavior.