in order to reach full potential we need positive self-regard that can only be achieved if unconditional positive regard is received from others. However, most people don't view regard from others as unconditional, believing that they will only be valued when they meet certain conditions of worth, which creates incongruity between the real and ideal self, but we usually try to close this gap in unhelpful ways, so, in attempts to help people, he developed client centred therapy (counselling) aiming to offer people unconditional positive regard by establishing a good relationship with the client, making them more inclined to tell the truth. This has been very successful and has influenced other therapies e.g. CBT.