Ultradian + =Infradian Rhythms (Evaluation)
P - criticism of early synchronisation studies; too many factors affect menstrual cycle (e.g. stress, diet).
E - cofounding variables; McClintock study, patterns of synchronisation may just be down to chance.
E - small samples + relies on self-reporting (demand c/social desirability).
L - low gen, lack ecological validity, low internal v, low reliability.