have you heard george’s podcast?

• George the Poet

  • May draw in upper class people due to his educational background
  • Seen as role models
  • Challenges stereotypes of young black men
• George the poet engages young, black men as his target audience
• george uses many black artists for his music.

  stormzy, J-hus, jorja smith Sound Tracks
• George the Poet is showing how radio is changing
• George the Poet won the Peabody award for niche radio
• George's podcast


  • Covers topics that ethnic minds may be familiar with
  • Short, 24/7 access
  • Podcast format
• George's podcast


  • Produced by radio 5
  • sees him as an inspirational male
  • Covers topics like politics, culture, philosophy, culturally diverse media,
• There is little chance to engage when listening live to George's podcast
• To resolve this, there are forums, social media, online discussions where people can ask George to reply
• George's podcast


  • Funded by license fees
  • Aims to inform, educate, entertain
• BBC


  • Allows for niche content to be created and take more risks
  • Public service broadcast
• George's podcast


  • Covers a variety of music, poetry, speaking
  • Gives entertainment as well as information
  • Uses modern songs to draw/engage younger audience
  • Invites guests like his nephews, mother, and celebrities
• BBC says it is diverse but Ofcom explains it lacks diversity, setting a target of 20% representation
• What is the target audience for George's podcast?

  Young, diverse, and educated
• What types of content does George's podcast include?

  Articles, stories, discussions about culture
• How does the podcast's content reflect its audience's intelligence?

  It discusses high culture and complex topics
• How does the use of modern language affect the podcast's appeal?

  It makes the content more familiar and accessible
• What specific topics does George discuss that relate to young urban audiences?

  Gang crime, drugs, discrimination, and racism
• What award did George's podcast win in 2019?

  Peabody Award
• What is George's background that influences his podcast audience?

  He is British with Ugandan heritage
• How does George's background challenge stereotypes in media?

  He is educated and discusses complex issues
• What type of music does George feature in his podcast?

  Music from black artists like Stormzy and Jay-Z
• Why is the podcast format considered accessible for audiences?

  It is short and allows flexible listening times
• How does the podcast engage with audiences on social media?

  Through forums and discussions about topics
• What is the name of the forum associated with the podcast?

  Common Ground
• What demographic does BBC Radio 5 primarily target?

  Over 40 years old, mostly male and white
• How does George's podcast differ from typical BBC Radio 5 content?

  It targets a younger, urban, minority audience
• Why do radio stations need to diversify their audiences?

  To prevent declining listenership over time
• Who does George often feature as guests on his podcast?

  Young black actors, singers, and poets
• What type of entertainment does the podcast offer?

  Interviews with celebrities and music
• What does the range of referenced media suggest about the podcast's audience?

  It appeals to a wide age range from 20 to 45
• What are the key characteristics of George's podcast audience?

  • Young and diverse
  • Educated and urban
  • Interested in high culture and relatable topics
• What strategies does George use to engage his audience?

  • Uses modern language and dialect
  • Discusses relatable topics for minority backgrounds
  • Features diverse guests and music
  • Engages audiences through social media forums
• What are the implications of George's podcast winning a Peabody Award?

  • Recognizes high-quality niche cultural programming
  • Attracts fans seeking quality content
  • Enhances the podcast's credibility and reach
• How does the podcast format cater to modern audience preferences?

  • Offers flexibility in listening times
  • Provides bite-sized content
  • Allows for on-demand access via platforms like BBC Sounds
• What is the significance of featuring diverse guests in the podcast?

  • Enhances representation of minority voices
  • Makes the content more relatable for diverse audiences
  • Challenges typical media stereotypes
• What is the title of the podcast discussed in the guide?

  Have You Heard George's Podcast?
• Why is the BBC considered a public service broadcaster?

  It has obligations to inform, educate, and entertain
• How does the BBC's funding model affect its content creation?

  It allows for niche and risky content creation
• What does the podcast's niche focus suggest about the BBC's programming strategy?

  It aims to attract younger, educated audiences