i, daniel blake

• Winner of Palme D'or +


  • niche, unique awards
• filmed in newcastle
• funded by BBC and the BFI
• distributed by E-One
• regional films are usually niche, meaning they are difficult to sell globally
• ken loach is an award winning social realism director
• ken loach is anti conservative, in line with the films filming location of newcastle
• no star appeal used in the film but some argue ken loach is the star appeal
• ken loach was a left wing liberal
• curran and seaton


  the independence of the film gives it more creative nature showing that they wanted power (of the political message) over profit
• no special effects due to low budget
• social/political aspects of the film

  austerity poverty the work capability assessment and the welfare system
• newcastle film premiere engaged the locals who would of personally identified (uses and gratifications) with the film. pre sold audience
• projecting quotes onto political buildings to help show it’s clear message
• use of guerilla marketing
• daily mirror advertising as the political audience was the target for the film
• ken loach was featured largely on all print, video advertising
• unsuccessful marketing in america due to ‘thick accents’ and lack of understanding of the plot
• BBC like to fund british, niche, cultural and educational media
• What is the title of the film discussed in the guide?

  I Daniel Blake
• What section of the Media Studies exam does I Daniel Blake pertain to?

  Section B of component 1
• Who directed I Daniel Blake?

  Ken Loach
• What is the name of the production company Ken Loach started?

  16 Films
• Which French company partnered with 16 Films for I Daniel Blake?

  Why Not Productions
• Why couldn't 16 Films and Why Not Productions distribute I Daniel Blake?

  They are not vertically integrated
• Who handled the distribution and marketing for I Daniel Blake?

  E1 Productions
• What additional funding sources were needed for I Daniel Blake?

  The BBC and the BFI
• What genre does Ken Loach primarily focus on?

  Social realism
• How does Ken Loach's reputation impact I Daniel Blake?

  His fame attracts funding and audience interest
• What is a unique selling point for I Daniel Blake?

  Ken Loach's involvement
• What type of audience does the BBC typically fund?

  Niche and culturally significant films
• How does the film I Daniel Blake portray British society?

  It shows regional areas and niche storylines
• What filming technique was primarily used in I Daniel Blake?

  Filming on real locations
• How did the BBC's funding influence the film's content?

  It required educational and informative elements
• What is Ken Loach's political stance?

  Left-wing and anti-conservative
• How does Ken Loach's leadership affect the film's narrative?

  It emphasizes social commentary on austerity
• What challenges does I Daniel Blake face in global distribution?

  Regional accents make it hard to understand
• In which countries did I Daniel Blake perform better?

  Countries where it could be subtitled
• What marketing techniques were used for I Daniel Blake?

  Traditional media like newspapers and posters
• Why did E1 Productions use the Daily Mirror for marketing?

  To engage left-wing audiences