riptide

• woman singing scene:


  makeup slowly getting ruined to show possible victim of violence that she is becoming. constant cutbacks to the same situation to create enigma
• audience is made to pity and sympathise with the women in the video
• interlectual montage 


  not a clear representation is shown throughout. audience is given chance to interpret their own
• bell hooks


  difficult to see if the music video is anti feminist or supportive of feminism
• vance joy


  debut single, was using violent scenes of women being tourtured a strategic move to gain popularity or was it unethical?
• how are men seen?

  • powerful
  • seeing women as objects
  • stereotypical
• images of violence may be used to show the ways women experience it, or just for shock factor and entertainment
• women in tree scene freeing herself


  seen as powerful and as her own hero
• fast paced, abstract montage used to possibly make the viewer uncomfortable and generate questions
• how are women presented?

  • victims
  • stereotypical
  • objectified
  • glamourous
  • vulnerable
  • inferior (through high angle shots)
• What is the title of the music video discussed in the guide?

  Riptide
• In which component of the A Level Media Studies exam does Riptide appear?


  Component 1, Section A
• What type of question will Riptide specifically be referenced in?


  A representation question
• What do you need to be prepared to do in a representation question about Riptide?


  Compare and contrast the representations within Riptide and another media product
• What is the likely focus of representation in Riptide?


  Representation of gender
• How are women generally represented in the Riptide video?


  In an objectified and victimized manner
• What visual techniques are used to represent women in a victimized way in Riptide?


  High camera angles and terrified facial expressions
• What effect do long takes of the woman singing have on the viewer?


  They create discomfort and provoke questioning of the victimization
• How does the pacing of shots of women being tortured differ from shots of the woman singing?

  The torture shots are quicker and faster-paced
• What intertextual references are suggested in the video regarding the representation of women?


  References to torture films
• What does the escape of the woman tied to the tree suggest about female representation?


  Women can save themselves and are not always damsels in distress
• How are women typically objectified in media, as seen in Riptide?


  By showing only parts of their bodies, like feet
• What is the potential purpose of the shots that objectify women in Riptide?


  To critique the objectification of women
• How is the woman singing at the microphone represented in terms of beauty?


  She is portrayed in a glamorous and sexualized manner
• What does the makeup and facial expression of the woman singing suggest about her state?

  She appears scared and has been attacked
• What type of imagery is present in Riptide that relates to violence against women?


  Images of a hand being stabbed and a gun being pointed
• What is a potential contradiction in the representation of women in Riptide?


  Women are both objectified and portrayed as powerful
• How does the video Riptide invite audience interpretation?


  By presenting images in a montage style that encourages personal interpretation
• What does Alex believe feminism is about?


  The struggle to end oppression and the patriarchy
• How are men represented in the video Riptide?


  In diverse roles, including powerful positions and voyeuristic behaviors
• What genre does the song Riptide fall under?


  Indie or alternative genre
• What was Vance Joy's aim with the release of Riptide in America?


  To break into the American market
• How might the controversial imagery in Riptide serve a purpose for the band?


  To gain publicity and go viral
• What are the key representations of women in the Riptide music video?

  • Objectified and victimized
  • Shown in stereotypical and old-fashioned ways
  • Some representations of women saving themselves
  • Complex portrayals including power and vulnerability
• What are the key representations of men in the Riptide music video?


  • Diverse roles including powerful positions
  • Some men depicted as voyeuristic
  • Reflective of patriarchal views