business aqa alevel

• What does SWOT stand for in SWOT analysis?

  Strengths, Weaknesses, Opportunities, and Threats
• What is the purpose of SWOT analysis in business?

  To identify and analyze the Strengths, Weaknesses, Opportunities, and Threats of an organization
• What are some examples of Strengths in a SWOT analysis?


  Strong brand recognition, skilled workforce, unique product features, efficient production processes
• What are some examples of Weaknesses in a SWOT analysis?

  Limited financial resources, outdated technology, poor location, high employee turnover
• What are Threats in a SWOT analysis?

  External factors that could potentially harm the business
• What are Opportunities in a SWOT analysis?

  Positive external factors that a business could potentially exploit to its advantage