Strength - sensitive measure. includes all the scores/values in the data set within the calculation. represents data set better than median or mode
Limitation - may be unrepresentative. one very large or small number makes it distorted. the median or the mode tend not to be so easily distorted
Median
middle value
Strength - less affected by extreme scores. the median is only focused on the middle value. in some cases may be more representative of the data set as a whole
Limitation - less sensitive than the mean. the actual values of lower and higher numbers are ignored. extreme values may be important.
Mode
Most frequent/common value
Strength - relevant to categorical data. when data is discrete sometimes the mode is the only appropriate measure.
Limitation - an overly simple measure. the mode may be at one extreme. it is not a useful way of describing data when there are many modes.
Range
difference between highest and lowest value
Strength - easy to calculate . arrange values in order and subtract smallest from largest. simple formula, easier than standard deviation
Limitation - does not account for the disruption of scores. the range does not indicate whether most numbers are closely grouped around the mean or spread out evenly. the standard deviation is a much better measure of dispersion in this respect.
Standard deviation
measure of the average spread around the mean. the larger the standard deviation, the more spread out the data is.
Strength - more precise than the range. includes all values within the calculation. therefore more accurate picture of the overall distribution of data set.
Limitation - it may be misleading. can be distorted by extreme values. also, extreme values may not be revealed, unlike with the range.