Quiz Tom

• Informative Communication


  Communication to provide interesting, useful and unique information to an audience
• Types of Informative Communication by Content

  • Objects
  • Processes
  • Events
  • Concepts
• Types of Informative Communication by Purpose

  • Description
  • Explanation
  • Instructions
• Persuasive Communication


  Communication to convince viewers or readers to believe and accept a controversial issue by presenting the benefits of the topic
• Characteristics of Persuasive Communication

  • Not coercive, allows free will
  • Incremental, establishes goals and expectations
• Types of Persuasion by Proposition

  • Proposition of Fact
  • Proposition of Value
  • Proposition of Policy
• Types of Persuasion by Desired Outcome

  • Convincing
  • Actuating
• Types of Persuasion by Direct Approach

  • Direct Persuasion
  • Indirect Persuasion
• Argumentative Communication


  Communication stating a position of an issue reflecting views, needs, and belief accompanied with reason and logic
• Argumentative communication allows people to express themselves and be assertive in a constructive way to win approval for a controversial topic