bem sex role inventory (BSRI)
created to measure androgyny. developed by asking 100 American undergraduates (1974) which personality traits they thought were desirable for men or women
20 masc, 20 fem, 20 gender-neutral: self report measure, rating themselves on a 7 point Likert scale,
test revised in 1977 to create 4 categories of person: masculine, feminine, androgynous, undifferentiated.