Men have sperm cells, which are able to reproduce quickly with little energy expenditure and once they start being produced they do not usually stop until the man dies
Female gametes (eggs or ova) are, in contrast, much less plentiful; they are released in a limited time frame (between puberty and menopause) and require much more energy to produce
One gender makes mate choices based on a specific characteristic in the other gender, meaning that those with the trait are more likely to breed and pass the trait and so the number of individuals with this trait in the population will increase over time
The strategy of males (due to low investment costs and lack of parental certainty) to compete between themselves for access to a large quantity of members of the opposite sex
This competition was initially very physical, favouring large, dominant males who would father most of the offspring and so increase the frequency of their genes in the gene pool
Evolutionary psychology suggests that males look for
Signs of fertility that indicate the production of healthy offspring such as large breasts, youthful facial features such as big eyes, small nose, small chin (as younger women more fertile), and the hourglass body shape of a 0.7 waist to hip ratio as this indicates that a female is sexually mature but not pregnant
Clark and Hatfield (1989) conducted a study where male and female psychology students were asked to approach fellow students and ask them for one of three things; to go on a date, to go back to their apartment, or to go to bed with them. About 50% of both men and women agreed to the date, but whilst 69% of men agreed to visit the apartment and 75% agreed to go to bed with them, only 6% of women agreed to go to the apartment and 0% accepted the more intimate offer
This supports the concept of inter and intrasexual selection in that males will attempt to sleep with as many women as possible and women will be more selective
Dion et al.'s (1972) study found that those who were rated to be the most physically attractive were not rated highly on the statement "Would be a good parent"
Research by Cunningham (1986) shows that men were most attracted to youthful faces (big eyes, small noses, small chins), and research by Singh (1993) shows a cross-cultural preference for a 0.7 hip to waist ratio
Evolutionary theory makes little attempt to explain other types of relationships, e.g. gay and lesbian relationships, and cultural variations in relationships which exist across the world, e.g. arranged marriages
As a relationship between individuals develops the breadth and depth of interpersonal communication increases from shallow levels to become more intimate
While revealing information is generally seen as improving relationships, breaking social norms or revealing information too early can have the opposite effect and lower attraction
Sprecher and Hendrick (2004) found a positive correlation between the amount of self-disclosure and measures of the quality of the relationship (satisfaction, love, and commitment)
Aron et al. (1997) found that by providing a list of questions to pairs of people which start with superficial information and moving over 36 questions to more intimate information, people grew closer and more intimate as the questions progressed
Suggests that there are certain limiting factors that affect choice of partners. We only become attracted to those who pass through a series of filters
Social variables such as age, social background, ethnicity, religion, etc. determine the likelihood of individuals meeting and socialising which will in turn influence the likelihood of a relationships being formed
Rather than having the same traits and attitudes, a partner that complements their spouse has traits which the other lacks, thus supporting their emotional needs
Kirchoff and Davies (1962) found that similarity of attitudes was the most important factor in the group who had been together for less than 18 months (short-term relationships), and complementarity was the most important factor in long term relationships (those over the 18-month mark)
Davis and Rusbult (2001) and Anderson et al. (2003) found that people become more similar in different ways the more time that they spend in a relationship together