A03: framing the question
Stanly warned that the way research questions are phrased and investigated may impact the way the findings are interpreted
Eg how cross-cultural research can be spoiled by ethnocentrism.
Coyle noted how research into alternative relationships can form heterosexual bias, where same sex relationships were judged by hetrosexual norms.
so such research needs to be open minded and prepared to have ideas challenged to avoid misinterpretation.