Normally located near a residential area and a highway
Operating hours are usually from early evening to midnight
Coffee Shops
Characterized by a fast-food service
Décor is simple and prices are relatively low
Located in an office building or shopping mall
Rent is high
Operating hours are from early morning to early evening
Staff are often minimally trained
Cafeterias
Located in shopping centers and office buildings
Self service, limited menus of soups, entrees, desserts & beverages
Require large preparation area, staff minimally trained
Beer and wine may be offered
Fast service is necessary
Operating hours will depend on the location
Gourmet Restaurants
Higher initial investment than other restaurants
Require an expensive ambiance and décor
Cater to those who want a higher standard and are willing to pay the price
Menu and wines are carefully planned and the staff are highly trained
Evening period is the main emphasis
Ethnic Restaurants
Feature the food of a specific region or country
Décor usually has an ethnic motif
Fast-Food Restaurants
Have increased in the past 20 years as people have become more mobile
Franchising is common
Limited menu with low prices
Operate for long hours and generally for seven days a week
Deli Shops
Provide delicatessen food service, combining traditional delicatessen cold meats and cheese with takeout sandwiches, salads, and similar items
Capital investment is low
Have low labor costs because only one or two owners and employees are involved
Buffet Restaurants
Established on a completely self-serve basis
An "all you can eat" hot and cold food for one price
Transportation Restaurants
Natural link between transportation and food service
Generally found along auto and bus transportation routes
Food Cost Percentage
Used to measure a restaurant's marketing success
Calculated by dividing the cost of food for a period by the sales for that same period and then multiplying it by 100
Average Guest Check
Another profitability measure used in restaurants
The average spending per guest
Break-Even Point
The point where the business will make neither a profit nor a loss
Calculated as: Fixed Costs / Contribution Margin
Recreation
The process of giving new life to something, of restoring something
Leisure
The productive, creative, or contemplative use of free time
Types of Organized Recreation
Government Recreation Agency
Voluntary Non Profit Organization
Private Membership Organization
Commercial Recreation Enterprises
Employee Recreation Program
Armed Forces Recreation
Campus Recreation
Therapeutic Recreation Services
Government Recreation Agency
National government, provincial agencies and local departments that provide recreation and leisure services as a primary function
Voluntary Non Profit Organization
Nongovernmental, nonprofit agencies, both sectarian and nonsectarian, which serve the public at large with multiservice, programs that often include a substantial element of Recreational opportunity
Private Membership Organization
Provide recreational and social activities for their own members and, in some cases, assist community recreation needs
Commercial Recreation Enterprises
Privately owned businesses which operate to make a profit such as ski centers, bowling alleys, nightclubs, movie houses
Employee Recreation Program
Programs designed to meet the needs of persons with physical or mental disabilities, individuals with poor health, dependent aging persons, social deviant persons in correctional facilities, and similar special groups
Serve those who work for companies or employers by providing recreation as a part of a total personnel benefits package, linked to other services concerned with employee health and fitness
Armed Forces Recreation
Each of the major branches of the armed forces operates an extensive network of recreation facilities and programs
Campus Recreation
Includes intramural athletics or sports clubs, social activities, travel programs, performing arts groups, entertainment, and other forms of recreation on college and university campuses
Therapeutic Recreation Services
Programs designed to meet the needs of persons with physical or mental disabilities, individuals with poor health, dependent aging persons, social deviant persons in correctional facilities, and similar special groups