Product

• A successful product must:

  • Have all the features that are expected by consumers
  • Perform as expected
  • Be easy to use and store
  • Comply with all health and safety protocols
  • Be as good or better than competitors

  The product must also have packaging that:

  • Attracts the consumer
  • Keeps the product safe and fresh (if needed)
  • Provides all information, ex) expiry, ingredients, instructions
  • Displays the brand name or logo proudly