1. shorter product lifecycles -this as external changes in demand can affect the lifespan of a good or service
2. diminishing brand loyalty - change in the market may make it easier to enter the market and grab market share this would reduce monopoly power and increase marketing cost
3. new products need to be developed- to cater for changing consumer tastes
4. change in a business size can grow organically carefully building on product ranges
5. introduction of new technology can affect both the pattern of consumer demand and methods of production
6. production methods may have to be changed to match consumer demands( such as the increased demand for streaming rather than live tv )
7. retraining the workforce - to be able to respond to change more quickly ( during the Covid pandemic retraining to use Zoom in order to operate during lockdown)
8. in need of a more flexible workforce (covid). increase compliance with changing legislation which could raise costs for example health regulation of tariffs on Russian oil