where sociologists investigate in great detail a particular individual or group, as opposed to trying to gather a representative sample from the target population.
examples of case studies
willis learning to labour - used mix of observations and interviews
ball - beachside comprehensive - why w/c underperformed in school - used participant observations
small scale research
focuses more on individual / specific group in society
uses multiple methods - often qualitative
use Methodological pluralism - (using a wide range of research methods) to achieve triangulation (cross-checking of data to increase validity).
The sample of the case study (the person, group, event, etc that is being studied) is often chosen because they are unique or exceptional in some way, and researchers want to learn more
strengths of case studies
practical - cheaper as it is small scale research
ethical - usually gain consent
theoretical - methodological pluralism, high validity, more verstehen
weaknesses of case studies
theoretical - small scale so no representative or generalisable to widerpopulation
practical - time consuming, expensive
ethical - may be researching sensitive information
life histories
specific type of case study that looks at overall life of one individual or small group
often using in-depth unstructured interviews with personal documents