SLT

• Assumptions = behaviour is learnt through observation
• Bandura et al (1961)


  72 children, aged 3-6, children imitated role models showing that behaviour is learnt through observation
• AO3 - Cognitive Factors


  SLT considers cognitive factors which is different from behaviourist approach
• AO3 - Biological Factors

  Criticised for making too little reference to biological factors
• AO3 - Lab studies

  Lab studies can sometimes create demand characteristics from participants
• AO3 - Real World Application

  • understanding gender roles
  • the media
  • increases the value of the approach
• AO3 - Reciprocal Determinism


  We make an influence on the environment whilst it also influences our behaviour - we have free will
• Vicarious Reinforcement


  when behaviour is rewarded, imitation is more likely to occur
• Identification


  More likely to imitate someone that has similar characteristics
• Mediational Processes - cognitive factors

  Attention

  Retention

  Motor Reproduction

  Motivation