Cognitive/Neuroscience

• Assumptions

  • direct contrast to the behaviourist approach
  • internal mental processes can and should be studied
  • made inferences about what is going on in peoples minds
• Roel of the schema

  • 'packages' of information that are developed through experience
  • act as a mental framework for new information
  • babies are born with a simple motor schema
• Theoretical and computer models

  • theoretical - abstract - info, flows through a system
  • computer - concrete
• The emergence of cognitive neuroscience

  • scientific study of the influence that brain structures have on mental processes
  • brain imaging machines - ability to observe brain activity
• Strengths of the Cognitive Approach

  • uses objective, scientific methods
  • practical application - AI and robots
• Limitations of the Cognitive approach

  • too abstract and theoretical in nature - lack external validity
  • machine reductionism - ignores human emotion