key terms

• diversification is when a company operates in another industry that is different to their original. helps make more profit and minimising risk (such as the film industry beginning to create video games)
• horizontal integration is where companies merge with or take over competitors
• vertical integration is where companies buy up other companies within its own supply chain
• distribution is the process of making a media product available to the consumer so they are able to engage with it which included aspects of marketing such as creating a campaign
• a media conglomerate is a company or group that owns a number of companies involved in media production or distribution
• example of media conglomerates

  • walt disney
  • universal studios
  • paramount
• a mainstream film is a film that is made by a large film company and is aimed at a wide audience
• a niche film is one made by a smaller company that is not aimed at the mainstream, focusing on specific issues that will reach a specific audience
• the BBFC is responsible for the regulation films with the age ratings and the classification of films
• major film studios that globally distribute:

  • walt disney
  • paramount
  • sony
  • warner bros
• action code 


  something that happens/is shown in a piece of media that indicates that something else will follow
• audience positioning


  the way the audience are placed in order to adopt a specific perspective
• conventions


  what the audience expects to see from a specific genre
• cross platform marketing 


  when a media product is launched on a variety of platforms eg: film, print, radio etc. usually done to gain more awareness of the media product
• demographic groups


  A -> high managerial & proffesional

  B -> intermediate & administrative

  C1 -> junior jobs (high % population)

  C2 -> skilled manual workers

  D -> semi skilled

  E -> casual, pensioners etc
• denotation 


  the literal meaning of something
• diegetic sound


  heard by both audience and characters.
• non diegetic sound


  only heard by viewers, added in post production
• hybridity is the combination of more than one element such as the creation of a 'rom com'