Principles of design

• emphasis


  focal of a design that captures the viewers attention
• contrast


  an unexpected change in the visual elements of a design
• harmony


  similar or repeated design features that are consistent and blend together to create an aesthetic design
• proportion


  the relationship between 2 parts of a design
• balance


  the visual weight of parts of a design

  Symmetrical

  • both sides are exactly the same

  Asymmetrical

  • elements on either side are not distributed evenly

  Radial

  • elements radiate evenly from a central point
• Rhythm


  repetition of various elements in a design to create a feeling of organised movement
• unity


  a composition that has a completeness of design and all elements unify the overall work