postmodernists

• criticise modernist perspectives on the media(marxists) as they see it as outdated, media is now fragmented as giddens and becks argue
• we live in a media saturated society so it is hard for press barons to keep control as Baudrillard argues
• we interpret media messages in a different way ( polysemic way) e.g decoding and Instagram video can be interpreted differently. EVAL marxists would argue there's only one ideology/message
• levene argues that the media is fluid. people can use media platforms such as insta and snapchat to express their own narratives. they are not controlled by the media. EVAL: levene fails to take into account not everyone can have access to these platforms
• EVAL of PM : ignores that some people are not able to make consumption choices. it exaggerates the amount of social change. fails to explain where information comes from and who creates it unlike marxists who state its from the rc