Coca-Cola

• Coca Cola was founded

  1892
• Coca Cola headquarters


  Located in Atlanta, Georgia, USA
• Coca Cola


  • Operates in over 200 countries worldwide, apart from Cuba and North-Korea
• Countries with Coca Cola consumption above 350

  • USA
  • Mexico
  • Chile
  • Norway
  • Iceland
  • Australia
  • New Zealand
• Countries with Coca Cola consumption below 10

  • North Africa
  • Asia
• The more developed the country

  The more Coca Cola consumption
• Largest Coca Cola consumption

  In Mexico - 728 beverages
• Mexico is very close to the USA


  Trade is easy to achieve
• Countries with Coca Cola consumption between 460-345

  • Chile
  • USA
  • Panama
  • Argentina
• Regions with high Coca Cola consumption


  • Europe
  • Australia
  • Canada
• Countries with low Coca Cola consumption

  • India
  • Mali
  • Indonesia
  • Pakistan
• The closer to the USA

  The higher the Coca Cola consumption
• Coca Cola employees in 2016

  100,000 people
• Coca Cola employees in 2022

  82,500 people
• Coca Cola advertising strategies

  • Social media
  • Global awareness strategy
  • Sponsorship strategy
  • Television commercials
  • Print media
  • Billboard ads
  • "One Brand" strategy with the "Taste the Feeling" strapline
• Coca Cola variations


  • Diet Coke
  • Sugar-Free
  • Caffeine Free
• Different countries have different preferences on how sweet or carbonated Coca Cola should be
• Different countries also use different ingredients eg. Mexico used cane sugar and the USA uses high fructose corn syrup