Lesson 2

• Visual media


  Symbols, pictures, icons, and others that communicate with one's sense of sight
• Types of visual media

  • Ideogram
  • Statistical Visualization
  • Picture
  • Graphic Design
  • Video
  • 3D Image
• Ideogram


  Graphical symbols that represent ideas
• Statistical Visualization


  Study and creation of data using visual representation
• Picture


  Used widely by people to express their ideas, opinions, and sentiments
• Graphic Design


  Combination of text and pictures to communicate information
• Video


  Combination of motion and picture; or of motion, picture, and audio
• 3D Image


  Three-dimensional visual medium
• Purpose of visual information

  • Gain Attention
  • Create Meaning
  • Facilitate Retention
• Visual design elements


  • Lines
  • Shapes
  • Value
  • Texture
  • Color
  • Form
• Line


  Path made by a moving point: a connected and continuous
• Shape


  Area occupying space in a composition and it can be defined by a line, color, or texture
• Value


  Degree of light and dark design. It is the contrast between black and white and all the tones in between
• Texture


  Surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element
• Color


  Visual sensation resulting from the reflection wave lengths of light from differing sources
• Form


  Figure having volume and thickness. An illusion of three-dimensional (3D) object can be implied with the use of light and shading
• Visual design principles


  • Consistency
  • Center of Interest
  • Balance
  • Harmony
  • Contrast
  • Directional Movement
  • Rhythm
  • Perspective
• Consistency


  Consistency in margins, typeface, and colors especially in the whole documents or presentations
• Center of Interest


  Area that first attracts attention in a composition. This area is more important when compared to the other elements
• Balance


  Feeling of visual equality in shape, forms, etc. can be used in creating balance in a composition
• Harmony


  Brings together a composition with similar units
• Contrast


  Offers some change in value creating a visual discord in a composition
• Directional Movement


  Visual flow through the composition. It can be the suggestion of motion in a design as you move from one object to another
• Rhythm


  Movement in which some elements recur regularly
• Perspective


  Created through the arrangement of objects in two-dimensional space to look like they appear in real life
• Tips for designing visual content

  • Use no more than five colors in a single layout
  • All fonts should be legible and appropriate for the communication style
  • Present content in a way that guides readers through in a logical hierarchy
  • Keep significant negative space
  • Illustration should match tone and subject matter
  • Make sure items are appropriately sized in data visualizations so as not to skew data
  • Avoid unnecessary design, including 3D charts, ornamental illustration, or extraneous elements