method which focuses on individuals and emphasises their unique, subjective experience used as a way of explaining behaviour
methods used
- Produce qualitative data
- Can’t generalise findings
- Case study eg hm and kf.
idiographic examples
The psychodynamic approach: Freud used case studies and in-depth interviews to collect qualitative data from Little Hans; data which later formed the basis of the Oedipus and Electra complexes.
The humanistic approach adopts a holistic approach to research, focuses on subjective experiences of individuals eg by rogers and maslow