Purpose: To determine whether a cause-and-effect relationship exists between two variables.
Characteristics:
Generates numerical data.
Uses statistical tests to rule out the role of chance.
Independent Variable (IV)
The variable manipulated by the researcher.
Example: Noise (dissonant rock music played at 100 decibels).
Dependent Variable (DV)
The variable is measured after the manipulation of the IV.
Example: Number of words recalled from a list of 30 words.
Controls
Ensure all other variables remain the same across conditions.
Examples: Same list of words, identical room conditions, same test time.
Operationalization
Defining variables clearly for measurement.
IV: Noise as dissonant rock music at 100 decibels.
DV: Number of words remembered from a list of 30 words.
Standardization
Detailed procedures that allow for replication by another researcher.
Random Allocation
Participants have an equal chance of being assigned to experimental or control conditions, reducing individual characteristic influences.
Experimental Hypothesis
Predicts the relationship between IV and DV.
Example: Listening to dissonant rock music at 100 decibels will decrease the number of words recalled by adolescent girls from a list of 30 words.
Null Hypothesis
States that the IV will have no effect on the DV, or any change will be due to chance.
Example: Listening to dissonant rock music at 100 decibels will have no significant effect on the recall of words by adolescent girls from a list of 30 words.
Quasi-Experiments
Experiments where participants are grouped based on a trait or behavior, not randomly allocated.
Example: Comparing memory recall between people diagnosed with depression and those without.
Random Allocation: Not used in either quasi or natural experiments.
Causation: Do not show direct causation but can imply a causal relationship between IV and DV.
Natural Experiments
A subset of quasi-experiments where the independent variable is environmental and outside the researchers' control.
Design: Often pre-test, post-test.
Example: Measuring clinical depression in Prague before and after a smoking ban in bars and restaurants.
Random Allocation: Not used in either quasi or natural experiments.
Causation: Do not show direct causation but can imply a causal relationship between IV and DV.
Controlling Variables
Goal: Control as many variables as possible to ensure validity.
Extraneous Variables: Unwanted variables that can influence the IV and DV relationship.
Artificiality
When the experimental situation is so unnatural that it questions the validity of the findings.