The level of individual,community and institution are primary factors that come into play in the building an identity. At the same time, it is essential to consider the following concerns in building an identity:
Instrumental - An individual act in accordance with rules and identities consistent with supportive of democratic processes.
Morals - Values and beliefs embody and reinforce democratic principles.
Transformative - Includes process of self-reflection and redefinition of individuals, institutions and communities.
Self-presentation is behavior that attempts to convey some information about oneself or some image of oneself to other people.
Pleasing the audience
tries to match self to the audience's expectations and preferences.
Self-construction
tries to match oneself to one's own ideal self. The expression of the audience-pleasing motive varies across situations.
Actual self
this refers to the attributes an individual possesses.
Ideal self
this refers to the attributes an individual would ideally possess
Ought self
this refers to the attributes an individual ought to possess.
Computer-mediated communication
encompasses human communication involving several exchanges through various platforms such as text, audio, and/or video messages.