DIGITAL MARKETING & WIX

• Digital marketing


  The use of digital channels, platforms, and technologies to promote products, services or brands to a target audience
• Digital marketing activities


  • Search engine optimization (SEO)
  • Content marketing
  • Social media marketing
  • Email marketing
  • Online advertising
• Goal of digital marketing

  To engage with potential and existing customers through digital mediums to drive traffic, conversions, and brand awareness
• Search Engine Optimization (SEO)


  • Optimizing website and content to improve visibility in search engine results pages (SERPs)
  • One-page SEO: Optimizing individual pages for specific keywords
  • Off-Page SEO: Activities outside of your website, such as backlink building, social signals, and online reputation management
  • Technical SEO: Ensuring website meets technical requirements of search engines
• Content Marketing


  • Creating and distributing valuable, relevant and consistent content to attract and engage a target audience
  • Examples: blog posts, whitepapers, infographics, and videos
• Social marketing


  • Promoting products or services through social media platforms to engage with your audience
  • Examples: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok
• Pay-Per-Click (PPC) Advertising


  • A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked
  • Examples: Google Ads, Social Media Ads, Bing Ads
• Email Marketing


  • Sending targeted emails to a list of subscribers to nurture leads and build customer relationships
  • Examples: Newsletters, Promotional emails, Transactional emails, Automated email sequences
• Affiliate Marketing


  • Performance-based strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts
  • Examples: Affiliate Networks, Influencer Collaborations
• Influencer Marketing


  • Partnering with influencers to leverage their reach and credibility to promote your brand or products
  • Examples: Macro-influencers, Micro-Influencers, Nano-influencers
• Online PR (Public Relations)

  • Managing your online reputation through media coverage, social media engagement, and influencer partnerships
  • Examples: Press releases, Guest blogging, Media outreach
• Conversion Rate Optimization (CRO)


  • The process of optimizing your website to increase the percentage of visitors who complete a desired action (conversion)
  • Examples: A/B testing, User testing, Heatmaps
• Marketing Automation


  • Using software to automate marketing activities and workflows
  • Examples: Email marketing automation, Social media scheduling, CRM Systems
• Mobile Marketing


  • Reaching your audience on their mobile devices through apps, SMS, and mobile-optimized websites
  • Examples: SMS marketing, Mobile App Advertising, Location-Based Advertising, Location-based marketing
• Video Marketing


  • Using video content to promote products, services, or brands
  • Examples: YouTube, Social Media Videos, Webinars
• Digital marketing is a dynamic and essential aspect of modern business strategy
• Keeping up with the latest trends and continuously optimizing strategies based on data and insights is key to success in the digital marketing landscape
• Wix


  A popular web development platform that allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools
• Ease of Use


  • Wix is known for its user-friendly interface, which makes it accessible for beginners without any coding experience. The drag-and-drop editor simplifies the design process.
• Templates


  • Wix offers a wide range of professionally designed templates across various categories, making it easy to find a design that suits your needs. These templates are customizable, allowing users to adjust elements to match their vision.
• App Market


  • Wix's App Market provides numerous third-party apps and services that can be integrated into your website. These apps can add functionalities such as e-commerce, forms, chat, booking systems, and more.
• SEO Tools


  • Wix includes built-in SEO tools to help optimize your website for search engines. This includes features like custom meta tags, URL optimization, and a step-by-step SEO guide.
• Mobile Optimization


  • Websites created with Wix are automatically optimized for mobile devices. The platform allows users to customize the mobile view of their site separately from the desktop view.
• 1. commerce


  • Wix offers robust e-commerce capabilities with its Wix Stores app, allowing users to create and manage online stores. This includes features for product display, payment processing, shipping options, and more.
• Blogging


  • Wix includes a blogging platform where users can create and manage blog posts. The blog module supports various media types, categorization, tagging, and scheduling of posts.
• Wix ADI (Artificial Design Intelligence)

  • For users who prefer an even simpler process, Wix ADI can create a website for you based on your answers to a few questions about your needs and preferences.
• Customer Support


  • Wix provides multiple customer support options including a comprehensive help center, video tutorials, forums, and direct support through tickets and phone calls (in certain regions).
• Pricing


  • Wix offers a free plan with Wix branding and limited features. Paid plans vary, offering more advanced features, higher bandwidth, and additional storage. There are specific plans tailored for businesses, e-commerce, and VIP support.
• Key components of Wix

  • Wix Editor
  • Templates
  • Wix ADI (Artificial Design Intelligence)
  • App Market
  • SEO Tools
  • Mobile Optimization
  • E-commerce
  • Blogging
  • Media Management
  • Marketing and Analytics
  • Customer Support
  • Domain and Hosting
  • Security Features
• Wix Editor


  • Drag-and-Drop Interface: Allows users to design their websites by dragging elements like text, images, and widgets directly onto the page
  • Design Elements: Includes text boxes, image galleries, videos, buttons, shapes, and more
  • Customization Options: Users can adjust colors, fonts, sizes, and other design aspects to fit their brand identity
• Templates


  • Pre-Designed Templates: A wide variety of templates categorized by industry and purpose (e.g., business, online store, portfolio)
  • Customizable: Templates can be fully customized to match the user's preferences and branding
• Wix ADI (Artificial Design Intelligence)

  • Automated Website Creation: Wix ADI builds a personalized website based on answers to a few simple questions
  • Customization: Users can further tweak the ADI-generated website using the Wix Editor
• App Market


  • Third-Party Integrations: Access to numerous apps and widgets that add functionalities such as forms, live chat, social media feeds, and booking systems
  • Wix Apps: Proprietary apps developed by Wix for enhanced functionality
• SEO Tools


  • SEO Wiz: A step-by-step guide to optimizing your website for search engines
  • Meta Tags and Alt Text: Tools for adding and managing meta tags and alt text for better SEO performance
  • Customizable URLs: Ability to create SEO-friendly URLs
• Mobile Optimization


  • Mobile Editor: Separate editor for customizing the mobile version of your website
  • Responsive Design: Ensures websites look good on all devices, automatically adjusting layout and elements
• 1. commerce


  • Wix Stores: A comprehensive e-commerce platform for setting up online stores
  • Product Management: Tools for adding, managing, and showcasing products
  • Payment Processing: Integration with various payment gateways (e.g., PayPal, Stripe)
  • Shipping and Tax: Options for setting up shipping methods and tax calculations
• Blogging


  • Blog Manager: Create, edit, and manage blog posts with ease
  • Multimedia Support: Include images, videos, and other media in blog posts
  • Categorization and Tagging: Organize posts with categories and tags for better navigation
• Media Management


  • Media Library: Centralized location for storing and managing all media files (images, videos, documents)
  • Image Editing: Built-in tools for editing images directly within Wix
• Marketing and Analytics


  • Email Marketing: Tools for creating and sending newsletters and promotional emails
  • Social Media Integration: Connect and manage social media accounts directly from Wix
  • Analytics and Reports: Built-in analytics to track website performance and visitor behavior
• Customer Support


  • Help Center: Extensive library of articles, tutorials, and guides
  • Support Tickets: Submit tickets for specific issues or questions
  • Community Forum: Access to a community of Wix users for advice and tips