cultural imperialism

• agree that media has contributed in the growth of global popular culture
• nicola fenton has suggested that the globalisation of the media has created cultural imperialism
• global conglomerates

  these are companies that combine various business interests and operate on an international level. McChesney argues the overwhelming majority of film productions is dominated by fewer than 10 media corporations
• advertising

  the term cocolonisation was developed by hannerz describing how american movies helped to spread the sale of coke around the world, spreading american hegemony with it
• george ritzer mcdonaldisation. world is becoming more and more like McDonalds; standardised and unskilled - flew

  EVAL: in Delhi/Punjab the big mac is replaced with the chicken maharaja mac
• cultural homogenisation is the idea local cultures are being killed off by globalisation and the world has become the same - naomi klein.

  the idea that everyone around the world will be eating the same and reading the same things
• EVAL of cultural imperialism - in asian countries such as india hollywood films have been rejected, in these countries culture still remains important e.g indians watch bollywood films. There is an emergence of other cultures being spread e.g kpop music