partie 8 Comm management

Cards (7)

  • Organic Social Media
    Publications exempt from advertising promotion, representing an authentic interaction channel with the audience. Includes text posts, visuals and videos shared naturally on social media profiles with subscribed users.
  • Paid Social Media
    Paid advertising campaigns aimed at promoting content to a target audience.
  • Organic vs Paid Social Media
    • Organic Social Media
    • Paid Social Media
  • Organic Social Media
    • Authentic engagement with the audience
    • No cost for amplification
    • Strengthening of the community
  • Paid Social Media
    • Instant reach to a wider audience
    • Precise targeting
    • Performance analysis and real-time strategy adaptation
  • Case study in class: Meta Ads Manager
  • Case study in class: TikTok Ads Manager