attitude industry

• Attitude magazine


  • Originally published by Northern & Shell, a company that published tabloid and gossip magazines
  • Sold to independent publisher Stream Publishing, which is a small company with less than 30 employees
  • Owned by Darren Styles, who is gay and saw a gap in the market for a gay male magazine
• Stream Publishing also owns the magazine Wink, which is a gay magazine based in the Netherlands
• Attitude magazine is now published in various editions around the world, including Thailand, Belgium, the Netherlands, and Vietnam
• The Attitude website has 1.8 million unique users per month and the digital copies sell over 11,000 copies per month
• Attitude website and digital editions

  • Offer a range of advertising opportunities, including banner ads, sidebar ads, sponsored sections, takeovers, advertorials, and social media advertising
  • Allow for global distribution, reaching audiences in countries where LGBTQ+ content may be illegal in print form
• Attitude magazine is known for securing exclusive interviews with high-profile celebrities, including politicians and members of the royal family- prince william, daniel radcliffe
• Attitude's social media accounts

  • Used to target a modern, global audience
  • Posts often feature scantily clad male models, with content censored to try to keep it away from younger audiences
  • Receive comments that are hateful, offensive, and discriminatory towards LGBTQ+ communities
• Attitude has limited options for readers to share articles and images on the website, potentially to protect readers and subjects from hateful reactions
• Stream Publishing


  • Has an ethics policy on the Attitude website, suggesting self-regulation to avoid controversy
  • Runs the Attitude Awards, a large event that provides publicity for the magazine
  • Operates the Attitude Magazine Foundation, a registered charity that raises funds for LGBTQ+ communities and charities
• During the COVID-19 pandemic in 2020, Stream Publishing ran the Attitude Pride at Home festival, a digital event with videos, talks, and workshops