Process

• 1. Attention - The stimulus must be interesting enough for one to focus on.
• 2. Retention - Remembering what you paid attention to.
• 3. Reproduction - Being able to reproduce the image.
• 4. Motivation - Includes having a good reason to imitate.
• 5. Reinforcement - The expectation that reinforcement for the behaviour occurs increases the likelihood of repeating the behaviour.