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Emerging Issues in Service Marketing
Lifecycle stages
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Cards (10)
Lifecycle stages
Bachelor
stage
Newly married couples
Full Nest
I
Full Nest
II
Full
est
III
Empty
Nest
I
Empty
Nest
II
Solitary
survivor
I
Solitary
survivor
II
Bachelor
stage
Young, single, independent
Newly married couples
Young, no children, aka
DINKS
(double income, no kids)
Full Nest I
Families with children,
youngest
child
below six
Full Nest II
Families with children,
youngest
child
six years or older
Full West III
Families with
dependent children
Empty Nest I
Old
married
couples,
no children living with them
Empty Nest II
Old married couples,
Retired
, no children living with them
Solitary survivor I
Old, no family,
supporting self
Solitary survivor II
Older, no family,
Retired