Data Collection

• Quantative:

  • data in the form of numbers that can be counted and is statistically analysable
  • can be objective of subjective depending of how data is collected.
• Objective data from quantative data collection:

  • data obtained on facts, can be supprted through observation and measurements
  • Examples:
  • Physiological measures(e.g heart rate; breathing rate) changes in emotional stress, physical effors and consciousness
  • Galanic skin response (use in lie detection) changes in electrical conductivity of skin.
• Subjective data from quantative data collection:

  • responses that ask for a participants opinionsm perspectives or experiences (but not reasons)
  • responses recorded as: checklists, rating scales, likert scales, close-ended questions.
• Qualitative data:

  • descriptive information in the form of words and is not statistically analysable
  • it is subjective and based on opinions, perspectives and experiences of inderviduals.
  • examples: semi-structured interveiw questions, open-ended surveys, opinions sought in focus groups.
• mixed methods reaserch:

  • incorporates both quantative and qualative research.
  • finds in this type of research strengtherned as use data of both types
• Subjective data:

  • based on opinion
• Objective data:

  • data that can be observed and measured