Being able to decide between different courses of action is not free will, but it may give us the illusion of having free will. Skinner argued this and said a person might 'choose' to buy a car or see a film, but these choices are determined by previous reinforcement experiences. Furthermore, the idea of self-determination may be a culturally relative concept, appropriate for individualist societies only. Collectivist cultures place greater value on behaviour determined by group needs.This suggests that free will is a product of socialisation and not something 'real!