Showed stereotypical western gender role reversal - males were passive, emotionally dependent and socially sensitive whereas females were dominant, independent, and assertive
Mead concluded that gender role is influenced by culture (nurture) rather than their chromosomes or hormones (nature) because, in each of these cultures, different male/female-typical behaviours were being demonstrated
Can account for some cultural differences in gender role e.g. in some cultures it is common for one parent to go to work and one to stay at home with the child