Using tourism as a strategy to help countries move from low-income to high-income
Jamaica
Small island in the Caribbean
Has been on a journey from low-income to high-income
Jamaica's main industries before tourism
Sugar production
Oil production
Rum production
Primary industries like sugar and oil production do not bring in high amounts of income, it's the secondary and tertiary industries that do
Jamaica's potential
Beautiful island with year-round sunshine
Amazing beaches with palm trees
Scope for wonderful holidays
How people get to Jamaica
Cruise ships
Planes
Cruise ship visitors
1.1 million per year
Spend $70 per person on average
Plane visitors
2.5 million per year
Spend $120 per person on average
The north of Jamaica has seen high investment in infrastructure like new roads, an airport, and a port, leading to a north-south divide with more wealth and development in the north
16% of Jamaicans live in poverty in the less developed south
Positives of tourism in Jamaica
Income of $200 billion per year
200,000 direct jobs created
24% of Jamaica's GNI comes from tourism
Taxes paid by tourism businesses
Funding for education, healthcare, and sustainable ecotourism
Negatives of tourism in Jamaica
Air pollution from transport
Water pollution and damage to coral reefs from cruise ships and boats
North-south divide with 16% of Jamaicans living in poverty
The positives of tourism in Jamaica are driven by the multiplier effect, where money filters down through taxes, employment, and creating better opportunities for local people
