an economic theory for relationships that focuses on individuals aim of maximising profits in a relationship and minimising losses
profits and losses are subjective
all relationships require sacrifices which can devalue profits, but if costs outweigh rewards then relationship is likely to be unsuccessful
COMPARISON LEVELS - both partners use this to compare the extent of their profits and losses
based on previousrelationship e.g do they profit more in this one
depends on culture - some people may accept many losses as part of a relationship while others dont
depends on self esteem - highselfesteem means someone is less likely to stay in a relationship with more losses than profits
COMPARISON LEVELS FOR ALTERNATIVES - partners may compare the rewards and losses in their relationship to the potentialrewards and losses in other potential partners
people will stay in their current relationship if they believe it yields more profits than other potentialrelationships
4 stages of assessing quality and profit in a relationship
sampling - trial and error with different profits and losses
bargaining - as couple become more committed, compromises are made in terms of costs and rewards
commitment - costs and rewards are smoothes out and both partners know the standard of these
institutionalisation - standard of costs and rewards are wellestablished
A03
-one limitation of the social exchange theory is that is takes on a reductionist approach. it breaks down the complexity of a relationship into the simplistic terms of cost and reward. this therefore means it is unable to explain the reasons why people stay in abusive relationships when they costs heavilyoutweigh the rewards. thus , this theory lacks validity aswell as mundane realism as it is unable to explain all aspects of why people stay or leave relationships
A03
+practical application - SET can be applied to integratedbehaviouralcouples therapy. partners are trained to increase the amount of positive exchanges in their everyday interactions and decrease the amount of negative ones, by changing negative behaviour patterns.Christensen et al found two-thirds of couples that were treated using IBCT reported that their relationships have significantlyimproved and they were much happier as a result. This shows that SET can be used to help distressed couples in real life, thus demonstrating its real-worldapplication and benefit for relationships.
A03
-Some researchers argue that there is an issue with cause and effect in regards to SET assumptions. Argyle argues that people rarely start assessing their relationships before they feel unsatisfied with them. For example, being unhappy in relationships may lead a person to question whether there are more rewards than costs in their relationships and the potentialalternatives, but these thoughts occur only after the dissatisfaction is discovered. This contradicts SET, which assumes that assessing profit and loss is the way in which all relationships are maintained, even happy ones.