culture bias

• cultural bias 


  judging all cultures and individuals in terms of your own cultural assumptions
• cultural relativism 


  the view that behaviour, morals, standards and values cannot be judged problem properly unless they are viewed in the context of the culture in which they originate

  • Milgram's study was also replicated using Spanish students where 90% obeyed to the highest shock showing that results were specifically bound to American cultures
• ethnocentrism 


  seeing things from the from the point of view of ourselves and our social group where we believe it is the inly 'normal' and 'correct' view

  • in attachment Ainsworth assumed all secure attachment was categorised by moderate separation and stranger anxiety in America
• etic construct 


  involving analysis of cultural phenomena from the perspective of one who does not participate in the culture being studies