The Zoella Apartment

• Direct mode of address - majority of shots are closeups and medium shots, opening sequence, selfie stick filming, handheld POV shots, conversational presenting, informal banter with boyfriend Alfie
• Cross-platform marketing - Follow on Instagram and

  Twitter
• This was a one year project -  franchising/brand identity
• Zoella fashion - Hombre hair highlights, detailed make-up
• Audience - blog community. press, fans, competition winners
• Informal style - laughing with friends in a bath full of soft play balls. Alfie and Zella cuddling up on the show home bed
• Synergy - products available in Boots. Superdrug, Debenhams, Waterstone's, Feel Unique (Zoella gives a special shout-out to Boots as an endorsement)