set texts

• Daily Mail - pawns of merciless terrorists

  the daily mail's cover uses emotive language, framing the story with phrases like "pawns of merciless terrorists" which reflects its profit-driven ethos; they focus on the impact on the individuals. The clear focus is on Hamas being the villains and they've made their perspective overt; could be considered in terms of binary oppositions of good vs evil or us vs them.
• Daily Mail - pawns of merciless terrorists

  news values presented is 'negativity, 'human interest', 'impact', 'currency'.
• Daily Mail - pawns of merciless terrorists

  the pug conveys a sense of urgency and importance thereby sensationalising the event and making it more profitable.
• Daily Mail - pawns of merciless terrorists


  the Daily Mail highlights individual human stories and suffering to personalise conflict and invoke an emotional response from the audience - ultimately so they can buy the newspaper (profit driven)
• Daily Mail - pawns of merciless terrorists

  According to Gerbner's Cultivation Theory, the Daily Mail's narrative might cultivate a worldview that sees world conflict as an attack on individuals
• VIOLENCE ESCALATES AS DEATH TOLL SURGES TO OVER 1,000 - THE GUARDIAN

  The guardian's cover presents the information more neutrally with "violence escalates as death toll surges to over 1,000" which is less emotive; this is instead more factual fitting with their broadsheet genre and ethos of "fearless independent journalism".
• VIOLENCE ESCALATES AS DEATH TOLL SURGES TO OVER 1,000 - THE GUARDIAN

  The Guardian represents the event as a large-scale humanitarian crisis, emphasising the broad impact rather than individual stories, reflecting their determination to quality journalism.
• VIOLENCE ESCALATES AS DEATH TOLL SURGES TO OVER 1,000 - THE GUARDIAN

  News Values presented is "negativity", "human interest", "impact", "currency" but also "magnitude" / "scale".
• VIOLENCE ESCALATES AS DEATH TOLL SURGES TO OVER 1,000 - THE GUARDIAN

  The Guardian's broader approach might cultivate a perception (Gerbner) of the conflict as large and overwhelmingly destructive, influencing readers' overall outlook on global conflicts.
• RISHI SUNAK'S CONSERVATIVE CONFERENCE SPEECH

  • Daily Mail's front page focuses on the individual, Rishi Sunak, with a headline suggesting a positive impact. The lexical codes used ("common sense revolution", "save us from Keir's wokery ") suggests a conservative stance, positioning the Tories as a counter to the "wokery" associated with the Labour Party and its leader, Keir Stamer.
• RISHI SUNAKS CONSERVATIVE SPEECH

  • The Daily Mail closely follows expected conventions as a mid-market newspaper, there is balance of text to image ratio and a hard-news story is mediated with a focus on the individual rather than the event.
  • The Daily Mail targets partisan audiences who are more conservative and value leadership that aligns with traditional values and partial solutions to current problems.
• RISHI SUNAKS CONSERVATIVE SPEECH

  • The Daily Mail presents politics as a matter of personal leadership and individual qualities, showcasing Sunak and his wife in a way that emphasises unity and partnership.
  • The economic model of the Daily Mail (proprietor ownership; DMGT) includes a strong emphasis on a populist agenda to gravity its Tory-supporting audience which maintains high circulation numbers. The agenda also confirms the assumed values/beliefs of the audience.
• RISHI SUNAKS CONSERVATIVE SPEECH

  • The Guardian's front page emphasises conflict within the Conservative Party suggesting a more critical view of internal party dynamics. This may reflect the Guardian's more progressive or centre-left editorial stance.
  • The Guardian frames politics as a matter of internal party dynamics and ideological battles, which is less about personalising politics and more about the implications for governance and policy.
• RISHI SUNAKS CONSERVATIVE SPEECH

  • The Guardian's presentation if more traditional and hard-news focused, with a clear emphasis on political reporting fitting with its traditional broadsheet genre.
  • The Guardian targets readers who are interested in the complexities of political manoeuvring and who may be more critical of the conservative party's internal issues due to their left-wing beliefs.
• RISHI SUNAK CONSERVATIVE SPEECH

  • The Guardian operates on a model that includes funding from its trust, reader donations, and some advertising. This model allows The Guardian to focus less on sensationalism and more on investigative journalism and in-depth political analysis; this is demonstrated through its broadsheet quality covering a range of stories, independent of ideological stance.
• RISHI SUNAK CONSERVATIVE SPEECH

  • The Guardian operates on a model that includes funding from its trust, reader donations, and some advertising. This model allows The Guardian to focus less on sensationalism and more on investigative journalism and in-depth political analysis; this is demonstrated through its broadsheet quality covering a range of stories, independent of ideological stance.
• RISHI SUNAK CONSERVATIVE SPEECH

  • The Guardian's content typically offers a counter-narrative to conservative policies and political figures, reflecting its political context of challenging the status quo and advocating for progressive change: front page highlights internal conflict within the Tory's party can be read as a critique of the current government's stability and policies.