challenges to national identity

• foreign ownership challenges the idea of national identity and its been made easier by globalisation and TNCs
• Foreign owned UK Companies - Jaguar Land Rover

  • 2008 a company based in India (Tata Motors Ltd) bought Jaguar and Land Rover and created the new company Jaguar Land Rover
  • they moved a lot of the manufacturing to India and China but some still made in Solihull
  • made people unhappy as they believe British brands should be British owned, while some believe ownership can bring economic benefits as both Jaguar and Land Rover were facing financial problems
  • this has challenged the label Made in Britain but Jaguar Land Rover continues to use British identity in advertising
• Foreign owned London property

  • increasing amount of property in UK is being bought by foreign companies
  • wealthy people buy expensive properties in exclusive parts of London like Kensington & Mayfair as its good investment as they can rent out and a way of avoiding tax in their home country
  • Qatar is a big investor in London property, they own iconic buildings like the Shard, Queen Elizabeth Olympic Park and Harrods
  • Russia have 200+ properties in Westminster
  • has led to rising prices and challenged national identity as London landmarks are not British owned
• westernisation is the spread of Western culture especially US around the world

  it can be done through entertainment like Disney

  McDonalds is now in 100 different countries worldwide and Netflix, Nike and Apple has gained global recognition