commercialisation

• commercialisation

  the process by which a new product or service is introduced to the market
• professional sport makes money by:

  • ticket sales
  • media
  • merchandise
  • social media
  • advertsing
  • sponsors
  • hospitality
• media

  • the image the media creates of a professional sports team will impact its financial success both positively and negatively
  • social media
  • broadcast media (tv,radio)
  • printed media (newspapers)
  • advertising (billboards,posters)
• sponsorship

  where a company will pay money to a team or individual in return for advertising their goods
• negatives of sponsorship

  the sponsors name will become linked to the activity/person or team which is good when the sport is being viewed in a positive light however may lose sponsorship deals when they bring their clubs into disrepute
• Why is sport good for tv?

  • demonstrates skill, strength, physical fitness
  • simple rules and structures
  • fits into reasonable timescale
  • easy to televise