AO1 and AO2

• aim was to investigate whether individual judgements were influenced by group discussion
• there were groups of 8
• in the groups of 8 there were 7 confederates
• task given was to judge which line matched the target line
• the confederates would give the wrong answers to see if the participant would conform
• they found that almost all participants changed their answer
• the results demonstrate that power of conformity and is likely the result of ISI
• they investigated three variables: group size, unanimity and task difficulty
• changed the number of confederates from 1 to 15 for investigating group size
• unanimity is the presence of a non-conforming person that would effect the naive persons conformity
• influence of the majority depends on the large extent on being unanimous
• asch increased the difficulty of line-juding task by making stimulus line and comparison lines more similar to each other
• by increasing task difficulty he found that conformity increased as they were unsure and would look for guidance in other people