AO3

• a strength is that there are real-life applications as retrieval cued can help to overcome some forgetting in everyday situations. This shows how research can remind us of strategies we use in life
• a strength is that there is research support for the retrieval failure explaination. The evidence shows that retrieval occurs in real-world situations as well as highly controlled conditioned of a lab
• a weakness is that context effects are not very strong especially in everyday life. the different contexts have to be very different before an affect is seen. This means that retrieval failure due to lack of contextual cues may not actually explain much everyday forgetting