Default choices, restricted choice and mandated choice.

• What is default choice?:

  • Default choice is the option that consumers end up with if they do not actively choose anything
• What is default choice?

  • Default choice is the option that consumers end up with if they do not actively choose anything
• What is an example of default choice:

  • Opt out system for organ donations
• What is an example of default choice?

  • Opt out system for organ donations
• What is restricted choice?:

  • Restricted choice is when you reduce the number of options to help consumers overcome the information availability bias
• When restricting the number of choices this causes consumers to act and actually make a decision resulting in a more efficient outcome
• What is it called when you restrict the amount of information available?

  restricted choice
• What is it called when when consumers do not actively choose anything?


  default choice
• what is an example of restricted choice?

  not allowing fatty foods and sugary drinks in canteens
• What is an example of restricted choice?

  not allowing fatty foods and sugary drinks in canteens
• What is Mandated choice?:

  • Mandated choice is when consumers are forced to make an active decision
• What is Mandated Choice?

  A mandated choice is when consumers are forced to make an active decision
• A mandated choice encourages consumers to think more about that decision