educating parents: via campaigns/school interventions, limit amount of TV media child is exposed to, or watching it with their childadvertising techniques: producing adverts in a similar way regardless of what gender it is aimed atgovernment restrictions: laws put in place to protect children, e.g in 1991 sweden banned children's adverts for under 12s, in uk, ofcom control the advertisement of high fat foods aimed at childrenmedia literacy: educating children on the purpose and unrealistic nature of adverts since they are unaware