Some larger molecules (e.g. amino acids, glucose) would diffuse extremely slowly through the phospholipid bilayer because they're so big.
Charged particles, e.g. ions and polar molecules, would also diffuse slowly - that's because they're water soluble, and the centre of the bilayer is hydrophobic.
So to speed things up, large or charged particles diffuse through carrier proteins or channel proteins in the cell membrane instead - this is called facilitated diffusion.
facilitated diffusion
large or charged particles diffuse through carrier proteins or channel proteins in the cell membrane
Like diffusion, facilitated diffusion moves particles down a concentration gradient, from a higher to a lower concentration. It's also a passive process - it doesn't use energy.
Carrier proteins move large molecules (including polar molecules and ions) into or out of the cell, down their concentration gradient. Different carrier proteins facilitate the diffusion of different molecules.
Here's how carrier proteins work:
First, a large molecule attaches to a carrier protein in the membrane.
Then, the protein changes shape.
This releases the molecule on the opposite side of the membrane
Channel proteins form pores in the membrane for smaller ions and polar molecules to diffuse through, down their concentration gradient. Different channel proteins facilitate the diffusion of different charged particles.